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Class TypeFace-to-face, Online coursework
Next Start Date
About Start Dates
Additional future start dates include:
Fall 2024
Aug 19, 2024Sep 30, 2024
Spring 2025
Jan 6, 2025Feb 17, 2025
Summer 2025
May 19, 2025Start dates for individual programs may vary and are subject to change. Please request free information & speak with an admission advisor for the latest program start dates.
Placement Tests
Placement Information
Embedded Credentials
Transform data into insight that drives action with a master鈥檚 in business analytics
Organizations rely on insights that are backed by data to operate efficiently and effectively. Business analytics professionals analyze small and big data in order to generate the insights needed to help stakeholders make better decisions and enable organizations to function more strategically. Franklin鈥檚 M.S. in Business Analytics equips you with the tools, techniques and strategies that will enable you to drive the transformation of mind-boggling amounts of data information into a meaningful basis for decision making and strategic direction. At Franklin, you鈥檒l gain the statistical and analytical skills to excel in a variety of industries including 鈥 finance, manufacturing, marketing, insurance and information technology.
M.S. in Business Analytics Program Overview
Develop an analytic mindset and drive value with a multidisciplinary approach to data analysis
Whether you are looking for a career change or advancement, the innovative M.S. in Business Analytics is a great way to boost your professional relevance. By applying analytics models to real-world scenarios, you鈥檒l be able to help organizations do more with less. You can expect this talent to improve your marketability, as demand for analytics professionals is projected to grow 7% through 2031.*
Throughout the 12-month M.S. in Business Analytics program, you鈥檒l build a strong foundation with courses in database management, data analytics, data visualization and presentation, data mining, and big data analytics. You鈥檒l learn from credentialed experts within each discipline and gain in-depth understanding of relevant concepts, theories and techniques that can be applied to any industry.
Gain hands-on experience with industry-leading, state-of-the-art tools, techniques and strategies
At Franklin, we set you up for long-term career success by integrating industry-standard tools within the curriculum. Using SQL, a powerful tool for communicating with database, you will read, manipulate, and analyze the business data productively. With Tableau, an interactive data visualization tool, you鈥檒l perfect best-practices to present and communicate analytics in ways that are visually appealing and applicable to business scenarios. Utilizing the analytics libraries in R and Python, fast-growing analytics tools in the modern industry, you will explore data and mine the insights inside efficiently. As a result of your exposure to SQL, Tableau, R, and Python, you鈥檒l build the proficiency to successfully pursue positions specific to these tools, as well as industry certifications to further differentiate yourself.
Use real-world scenarios to see how data strategically impacts business decisions
Computational and statistical techniques, including knowledge of business, are needed to function at a high level in today鈥檚 technology-driven work environments. As a master鈥檚 student in business analytics, you鈥檒l take courses in marketing management, financial decision modeling and business analytics strategy that help you understand the role of big data in planning and operations. You鈥檒l analyze market data to guide management decisions and use marketing analytics to create and model scenarios in order to measure return on investment and campaign effectiveness. Using financial management theories, strategies and practice, you鈥檒l discover the impact of financial decisions through the analysis of financial statements, cash budgeting, cost of capital determination, capital budgeting and capital structure choices.
In the business analytics strategy course, you use what you learned in the marketing and finance courses as a starting point to develop an analytics strategy for a business of your choice. Throughout the course case studies and problem-based learning approaches will illustrate options for you to consider as you shape your ultimate strategy.
Transfer up to 12 credits and finish your master鈥檚 faster
If you have already taken graduate-level courses, you may be able to transfer credit and save time and money toward your master鈥檚 degree. Franklin offers course-for-course credit for every class within the M.S. Data Analytics 鈥 except the capstone (BUSA 695). To see if your previous coursework can be used to satisfy degree requirements, you鈥檒l need to submit a syllabus for the course(s) you鈥檇 like to have evaluated for transfer credit. Your admissions advisor will be happy to assist you in any way.
*Source information provided by Economic Modeling Specialists International (EMSI)
Future Start Dates
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Master's in Business Analytics & Curriculum
Embedded Credentials Recognize Achievement in Real-Time
Microcredentials Align with Job Essentials
In today's dynamic work environments, adaptive professionals thrive. A microcredential - either as a stand-alone course or integrated into your degree program - is a short, skill-specific recognition that enables you to demonstrate your competency in a distinct area. Like Franklin's degree programs, microcredentials are aligned with market and industry demand to ensure what you learn can be put to use right away. Microcredentials are easily shared via digital badges and can be stacked to create a unique portfolio of in-demand skills.
M.S. in Business Analytics Program Details
Business Analytics Career Opportunities
Management Analyst
Management analysts consult with organizations to improve efficiencies and increase profitability.
Operations Research Specialist
Operations research specialists analyze data to help organizations answer questions regarding various aspects of business including resource allocation, production, supply chain management and price setting.
Market Research Analyst
Market research analysts gather data that provides insight on consumers, competitors and demand, in order to help a business effectively market and sell its products.
Project Manager
Project managers are responsible for decision making, communication and reporting to successfully plan and implement an initiative.
Data Analyst
Data analysts collect data, identify patterns and trends, and prepare reports that illustrate the impact of data to stakeholders.
Business Analytics Employment Outlook
Business Analytics Knowledge and Skillsets
Gain in-demand skills sought by employers with curriculum that teaches you: